fleet-surveys is an independent market research and business consultancy which specializes in the vehicle fleet market.

The industry background of our team spans vehicle leasing, fuel cards, fleet management, banking and FMCG.

Functionally, we come from marketing, data analytics, sales and engineering.

What we have in common is our belief that rational decisions based on sound evidence reduce the risk and increase the rate of success.

We also know from experience that specialist sectors are best served by specialist providers, which is why we’ve chosen to focus 100% on the vehicle fleet market.


For all suppliers of goods and services to corporate vehicle fleets we provide:

  • Business planning support (annual and strategic)
  • Market research & insight across fleet products and segments
  • Customer experience measurement
  • Sales & marketing campaigns
  • New product development support

We interview thousands of fleet managers every year and aim to do the same with all providers of the fleet services we research. Whenever possible we integrate survey results with any reliable secondary data. Our advanced data analytics capabilities help reveal further insight.

Your specific need may be met best by one our off-the-shelf reports on the individual fleet market, or by a custom-made project; we offer both.

We know that markets differ hugely from one country to the next. So, we deliver our services locally. In every country where we establish fully-fledged operations, we set up a communications channel through a local language website serving local fleet suppliers.

For companies with medium sized to large fleets we can provide a customized fleet audit service. The audit usually helps:

  • define corporate strategy re. business mobility and transport
  • answer the question: ‘own or outsource’
  • measure the true cost of the fleet & affiliated operations
  • define the operational and strategic fleet metrics that need to be tracked
  • apply best practice across fleet operations
  • achieve cost reductions set against performance, risk and tax implications

In short, we do this for all providers of goods and services who treat car fleets as their truly KEY accounts.

Functionally the direct recipients of our services are usually in:
  • sales & marketing
  • general management
  • business planning
  • business development
Industry-wise our clients are:
  • leasing companies
  • auto manufacturers & dealers
  • fuel card providers
  • GPS service providers
  • SMR networks
  • auto-parts companies
  • fleet management software providers etc. etc.

We have done primary fleet research and business consultancy in markets ranging from Britain to Bulgaria.

But, broadly speaking, we focus on EMRGING MARKETS where most of the growth (as well as most of the risk) is.

Wе are expanding and where our full range of operations gets established, we set up a full-time local team as well as a LOCAL LANGUAGE website.

Even if the area of your interest is not on the map you see, don’t hesitate to get in touch.

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Across emerging markets the fleet (business) end of the auto market is in our view left quite NEGLECTED.

Fleet decision making is very different from its consumer counterpart. More often than not it is a GROUP decision, a LESS EMOTIVE one and one which requires an exceptionally large range of SKILLS and KNOWELDGE: engineering, finance, accounting, HR, to name just a few.

Given that fleet costs are often some of the largest a company incurs these decisions are also relatively important.

B2B research and marketing is in many ways more of a CHALLENGE than its consumer counterpart. But by

  • researching SOLELY the fleet & affiliated markets via alternative standpoints and methodologies, and by
  • communicating DIRECTLY with fleets as an independent analyst via a dedicated local language channel

>>fleet-surveys is in the UNIQUE position to help car fleets optimise their operations and to help fleet suppliers define a clear strategy and market more successfully their goods and services to their key accounts.

The end result is a more cost-effective and sustainable transport and business mobility. In the process we also support road safety and electric vehicle projects and initiatives.


If you may be interested, don’t hesitate to get in touch. If you write to us we will be in contact within two working days.

M uk +44 7714 212971
T bg +359 2 8654539
M bg +359 896 730311
W www.fleet-surveys.com
P fleet-surveys, KIMMS ltd.*, 8 Yavoretz str., Sofia 1164, Bulgaria


*The fleet-surveys trademark and logo are property of KIMMS ltd.